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Texting already helps your teams reach leads and customers quickly. SMS templates can help you reach them even faster. To help your teams create their own SMS templates, we’ve provided inspiration with our business SMS templates generator tool. You can also learn more about SMS templates below the tool, in our SMS templates resources.
Brand-new to business SMS? Head to the business text messaging terminology page to learn key industry terms. Otherwise, try out our SMS templates generator or read our resources below.
Use the SMS template generator tool to find pre-written texts that work well for your business. Feel free to use these templates and adjust them to fit your brand.
The information in this guide is provided “as is” and should not be relied upon as legal advice. You are responsible for ensuring your use of the services and your message content complies with all laws applicable to your business.
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Hi {{customer name}}! Thanks for ordering from Bay Area Bookstore. We’ll text you when order#{{order #}} has shipped. Text STOP to unsubscribe from our SMS list.
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Hi there {{client name}}! Sammy from Southside Plumbing here. How’s everything working? Anything else you need help with? Text STOP to stop receiving texts.
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Hello {{client name}}! This is Cal, your landscaping team’s manager. How’s it looking since we left on {{last day of on-site work}}? Text STOP to stop receiving texts.
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Hello, {{customer name}}. As one of Local Bakery Chain’s {{loyalty status}} customers, your opinion means a lot to us. Can you text back a number 1-5 that represents how you feel about our new customer service portal? 5 is great, 1 is not so great. Text STOP to stop receiving texts.
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SMS templates, also known as text templates, are reusable business text messages. Your agents can select templates, then tweak and send them to customers. They can also use templates to send personalized messages to groups of contacts. They simply choose a list of customers, leaving space for custom fields from your CRM, then press “send.” Your business SMS platform inserts personalized information into each outgoing text.
SMS templates help your team automate workflows and expedite common customer queries. For example, your operations team can set up a business SMS platform to text templated notifications once customers’ orders ship. Your customer service agents can create business SMS templates to answer common questions, selecting and sending them when those questions arise. SMS marketing templates help teams set up marketing or customer engagement drip campaigns.
Business SMS templates save your team time they would have spent typing and retyping the same messages. They also ensure your team provides leads and customers with uniform responses to core queries. If your company approves key SMS templates up front, you can ensure your team sticks to branding guidelines.
SMS is among the most popular communication channels. With high open and engagement rates, it empowers businesses to send content efficiently and at scale.
Customer service interactions are most effective when they’re personalized. SMS templates help your agents personalize customer service outreach content, like order follow-ups. They also help your agents quickly respond to customer queries with pre-approved answers. Agents should include as many custom fields as possible in SMS templates to make them as personal as possible. Common custom fields include first names, preferred product names, and order numbers.
Your teams probably use email templates to send customer service responses or personalize large email marketing campaigns. You can use SMS templates for the same purposes. However, because SMS has a high 98% open rate compared to email’s low 20% open rate, marketing campaigns that rely on SMS campaign templates will be more effective.
You can use SMS templates for any aspect of your business. We’ve rounded up some of the most popular use cases, from SMS templates for marketing to customer service SMS templates. Feel free to use them as inspiration, or adjust and use them for your own teams.
SMS appointment reminders help customers and business partners alike meet your team on time, and in the right place. Templates help your team send accurate reminders quickly—and in bulk. Your appointment reminder SMS templates may look like these two examples:
Your agents send follow-up notes and feedback requests frequently. Follow-up and feedback SMS templates can streamline their workflows. Your customer service SMS templates may look like these two examples:
Nearly every retail business has an eCommerce presence now. Integrating your business SMS platform with your eCommerce system allows you to send SMS notifications for online orders and abandoned shopping carts automatically. Your eCommerce SMS templates, which you’ll need for the automation, may look like these two examples:
Your sales team uses SMS for personalized one-on-one lead conversations—but many of those chats start or end the same way. SMS templates help salespeople send uniform initial greetings and follow-ups. Your SMS templates for sales may look like the following examples.
Texting lists with personalized promotional and offer SMS templates is a useful strategy for starting conversational marketing chats. Your marketing and promotional SMS templates may look like these two examples:
Want to dive deeper into specific areas with your SMS templates?
Check out these additional resources:
Connect with customers, personalize every message, and streamline your team's workflows with business text messaging.
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