Leads often evaluate multiple insurance agencies—including new, tech-first firms—before choosing a provider. Stand apart from competitors by allowing leads to get to know your business the easy way. They can simply opt in to receive texts with more information. Insurance marketing SMS content won’t land in junk mail boxes like emails do. With an open rate of 98%, texts ensure customers will take a look.

Leads want to know how much your policies will cost them. The faster they know, the faster they’ll commit to a plan. Send quote photos or PDFs through an insurance SMS marketing message for fast responses. Given texting’s up to 80% response rate, customers are more likely to reply to your quote, expediting conversions—or letting your agents move on to the next lead.

Leads and clients have questions, but they’re often too busy to call your team. They may not feel inclined to engage in slow exchanges via email, either. They’re more likely to feel comfortable texting for insurance questions, using a channel they know is fast and lets them answer messages on their schedule. A platform that supports text messaging for insurance agents helps them answer questions quickly with efficiency tools.

Your clients are busy. They appreciate reminders about overdue premium payments, which help them avoid coverage disruption. While these courtesy reminders can get lost in overflowing email boxes, clients are sure to open them if they land in their SMS inboxes. Clients can follow up by texting for insurance questions about deadline extensions or price changes.

You have to update client insurance policies from time to time. Unfortunately, clients tend to ignore their email inboxes, which are filled with marketing content. This can lead to misunderstandings with premiums or claims. Capture clients’ attention with quick insurance SMS messages when you need to update policies. Your team can either point your clients to emails or attach a PDF within texts.

Allow customers to connect with your brand by either texting or calling your phone number. This way, they’ll be more likely to reach out to your team. Text-enabling your landline, toll free, or VoIP number is an easy, seamless process. While Heymarket does the heavy lifting, which usually takes a few minutes, customers can still call your line. Later, they can both call and text.

A lot of your leads find your firm through Google Search and Spotlight Search in Apple. Let customers message you directly from Google’s and Apple’s search and maps tools with help from our SMS integrations. They can connect with your team right when they’re most interested in your brand. All Apple Business Chat and Google’s Business Messages queries arrive in your shared inbox, alongside texts.