Illustration showing mobile app screen as header for Heymarket Blog

Text Messaging with Zapier and Heymarket

Heymarket business text messaging is used across a number of industries and scenarios. From appointment confirmations, tracking orders, following up with leads, or following up with qualified leads, SMS is the most effective way to keep your business moving forward. In many cases, those business process are stored and tracked in tools like spreadsheets, calendars, … Continued

Put Messaging to Work

Text Messaging Vs. Email and Voicemail: Here’s What You Need to Know There are so many marketing and customer communication channels available today, it’s hard to know where to turn. Email drip campaigns can be effective if they’re done right, while phone support can help strengthen relationships with existing customers. If you’re looking for a … Continued

Solve Growing Pains as Smartphones Combines Business and Personal Use

Gone are the days when ‘Bring Your Own Device’ (BYOD) was frowned upon by business executives and IT departments. Today, people are using their personal smartphones for numerous business applications at work, as well as for personal reasons. Recent data shows that work and personal phone use have truly merged. About three-quarters of all smartphone … Continued

Avoid Sending Unprofessional Text Messages

As businesses start to see the powerful potential of text messaging, they are also learning that it can have serious limitations. Text messaging grabs customer’s attention like no other format, and response rates can top 80%. So what’s not to like? In many cases, the answer is “plenty,” a recent IDG/Heymarket survey found. When asked … Continued

Why You Need Business Text Messaging Management

There’s no question that text messaging is an effective way of reaching customers. Research shows that 98% of text messages are read, 90% of them within the first three seconds, and as many as 80% of customers respond. But to succeed with business text messaging, you need to do more than sit back and encourage … Continued

Grow Your Business with Text Messaging

Text messaging isn’t just a fast and simple means of communication—it helps grow businesses. In a recent IDG/Heymarket survey, almost half of businesses that use text messaging said they have realized significant benefits. There are several reasons text messaging works so well, the first being that customers pay more attention to text messages–98% of them … Continued

Improve Productivity and Customer Support with Mobile CRM Texting

Employees and customers like the speed and accessibility of text messaging. Unfortunately, texting through an employees’ personal phone number has limited functionality, forcing sales and customer support staff back to using email. Research shows that 19% of people will click a link in a SMS messaging campaign, compared to just 4.2% for emails. Add CRM … Continued

Use Text Messaging to Connect with Customers

It’s no secret that people are addicted to their smartphones. In a Time Magazine/Qualcomm study, 68% of people said they sleep with their mobile phone next to the bed. When people wake up, they check their phone within the first 15 minutes, most often to read or send texts. Our mobile phones are never far … Continued

Heymarket Makes It Easy to Communicate With Your Customers From Facebook

A Business Grade, Shared Inbox for Facebook Messages More businesses than ever before are now making their Facebook business page their de facto web page. Everything that you once could do with a website, you can do with a Facebook page – and that includes being able to communicate with clients, customers and prospects in … Continued

Boost Your Business With Text Messaging

The world has changed radically since text messaging was introduced back in 1992. Though initial growth of texting was slow—in 2000, users averaged 35 messages a month—since the explosion of the Internet and later Bring Your Own Device, BYOD, text messaging has skyrocketed for both consumers and businesses. Today, 97% of Americans send at least … Continued