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Increase sales with retail text messaging
Improve communication and boost sales with retail SMS. Heymarket’s intuitive retail texting platform gets your team ready to engage customers in-store and online with minimal training.
Trusted by leading companies
What is retail text messaging?
Retail SMS encompasses communications with leads and customers through business text messaging. Small, medium, and large retailers adopt it to improve shopper relationships and make more sales.
Stores use it to:
- Answer shopper questions
- Engage with customers
- Improve event attendance
- Ensure customer satisfaction
Retail text messaging platforms like Heymarket enable you to send, receive, and manage hundreds to thousands of messages through shoppers’ favorite channels.
Benefits of using SMS for retail
Help your store do more with AI texting
Reach more people
with translation
Help more people in more places discover your products.
Summarize
conversations instantly
Get associates up to speed immediately with chat recaps.
Give quick,
contextual answers
Upload your knowledge base to generate hyper-personalized messages.
Improve sales conversion rates
The quicker you can reply to customers and get them the information they need, the more likely you are to make that sale and gain a loyal customer. It’s easy to take advantage of attention-grabbing business SMS with Heymarket.
Keep everyone in the loop with group messaging
Text multiple contacts at once in a single conversation to keep everyone on the same page and move quickly.
Grow loyalty with personalized campaigns
Engage contacts with targeted drip campaigns to nurture buyers into returning customers.
Meet customers where they shop
Your customers shop on Facebook, Instagram, and more. Message them on the familiar channels where you promote your brand and sell products. Heymarket centralizes texts from popular channels in powerful shared inboxes so your team can focus on helping customers.
Text enable your number
Text from the store number your customers know and love, or get a new one from us. Heymarket gives you full flexibility to text-enable your existing landline, VoIP, or toll-free number. You can use your existing cell phone number with our text app, or get a new phone number from us in your area code of choice.
Integrate your CRM and eCommerce platforms
Heymarket has built-in integrations with leading eCommerce platforms, business apps, and CRMs. Sync your contact databases and embed messaging in automated workflows with Salesforce. Text customers alongside their order information in Shopify.
Gain full visibility into customer communication
Centralize all conversations in powerful shared inboxes, ensuring every message is accessible for auditing.
Secure your account with custom roles and permissions
Your customers shop on Facebook, Instagram, and more. Message them on the familiar channels where you promote your brand and sell products. Heymarket centralizes texts from popular channels in powerful shared inboxes so your team can focus on helping customers.
Retail texting best practices
Use these strategies for compliant, engaging communication.
Collect opt-in before messaging
HIPAA and TCPA regulations require you to obtain explicit consent from patients or staff before texting them, which you can do by having them text keywords, complete an online form, or provide consent in person.
Limit access with role-based permissions
Use role-based permissions to manage which store associated and managers can see or send customer messages to keep your team organized.
Personalize your messages
Use custom fields to insert patients’ names and appointment details to personalize your texts without exposing sensitive information.
Send messages at the right time
Avoid sending texts too early or late in the day for compliance. If you need to contact someone outside of normal hours, schedule a text to deliver during business hours.
Monitor messaging for performance and compliance
Use reporting and analytics tools to track delivery rates, response times, and campaign performance to ensure you’re offering the best patient experience possible.
Retail SMS to drive sales and build loyalty
Answer common questions at scale, close deals faster, and create personalized customer connections using SMS marketing for retail.
See it in actionRetail SMS FAQs
Have other questions about retail SMS? Explore our answers below, and reach out to our team if you want to learn more.
How can shoppers message my shared inbox?
You can either text-enable your current business number or receive an entirely new number from Heymarket. Shoppers can text that number to reach your shared inbox. Alternatively, if you integrate your channels, they can message you through Facebook Messenger, Instagram Messenger, WhatsApp, Apple Messages for Business, or Google’s Business Messages. Your team will also receive those messages in your shared inbox.
Can I text any contacts I’ve collected over the years?
No. You may only text customers who have given their explicit, written permission for you to text them. You must provide them with key information, like how often you plan to message them and what kind of content you plan on sending. They must text in a specific keyword to opt in. Then you can confirm their subscription to your retail SMS program.
What content can I send shoppers?
You must send customers the kind of content that you said you would send when they signed up for your SMS service. Focus on customer service content, such as order information, ticket follow-ups, and satisfaction surveys.
Can I send marketing content?
If customers have opted in specifically to SMS marketing content, you may send it. Keep it customer-centric and engaging. For example, send opinion polls, product drop notifications, and product tips.
More Retail SMS resources
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