Boost customer engagement with SMS double opt-in

Build customer trust and ensure compliance through an automated opt-in process.

Adding an SMS double-opt in in Heymarket.

What is a double opt-in?

A contact can opt in to receive your texts by checking a box on a web form or texting a specified keyword to your number. You can secure a double opt-in by sending a follow-up text asking them to confirm subscription. When the contact messages in the keyword you specify, they confirm their opt-in. With Heymarket’s double opt-in feature—one of our opt-in management tools—you can easily automate this process with a simple off/on toggle.

With this feature enabled, contacts in your Heymarket account need to respond with a confirmation keyword (e.g., “YES”) to be fully opted into messaging. Your team will not be able to message with them until this process is complete — helping them stay compliant.

Benefits of Heymarket’s double opt-in feature

Double opt-ins are an industry best practice that help you ensure SMS compliance with local and federal telecom regulations. They help you grow engagement by only texting customers who want to receive your messages. They also show your audience you value their consent.

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Lower opt-out rates

Only text customers who want to hear from you, retaining subscribers.

Customize your message

Select which keywords customers use to opt in.

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Ensure customer consent

Contacts need to respond with a configured confirmation keyword for your team to message them.

Examples of double opt-in texts

Double opt-in SMS messages are a best practice across industries and departments. Here are three examples of potential use cases.

Loan officers

Maintain a record of clients’ consent to receive loan offer information via SMS. 

Client: LOANS
Loan company: Reply YES to confirm your subscription to Tarry Town Bank’s weekly loan offer updates. Reply STOP to unsubscribe, or HELP for assistance.
Client: YES
Loan company: Welcome to Tarry Town Bank Weekly Offers!

Retail businesses

Confirm customers’ subscriptions to promotional messaging or SMS marketing campaigns.

Customer: SPRINGDROP
Retail business: Text OK to confirm your subscription to LemonTowel’s spring catalog updates. Reply STOP to unsubscribe at any time. Msg & data rates may apply.
Customer: OK
Retail business: Thx for subscribing to LemonTowel spring catalog updates.

Healthcare providers

Verify that patients consent to receiving appointment reminders and other administrative communications via SMS.

Patient: APPT
Healthcare Provider: Text Y to confirm that you’d like to receive appointment reminders from Third Level Health. Text STOP to unsubscribe at any time.
Patient: Y
Healthcare Provider: You’re subscribed!

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