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Customers trust texting because of its low spam rate: only 3% of texts are spam, compared to 49% of emails. This low spam rate is thanks to telecom regulations, which established laws for business texting to protect customers from receiving unwanted messages.
Complying with regulations is not just a legal requirement—it’s also critical to establishing trust with customers. But navigating text messaging compliance is challenging. That’s why we created this guide: to give businesses a foundational understanding of text messaging compliance.