14 SMS Templates for Customer Follow Ups

Man reading personalized SMS template

Customer follow ups are a critical aspect of your strategy. They offer customers the opportunity to connect with your team and iron out any questions or concerns. If customers don’t have any concerns, they will walk away from a follow up knowing that your business cares about their success. SMS templates make sending these follow ups easy. 

There are a lot of ways to write your follow up SMS templates. We recommend personalizing them as much as possible with custom fields from your CRM. When your business texting solution sends the template to a list of recipients, it will insert the relevant information for each recipient. (Don’t forget to text opted-in customers only, and include opt-out instructions in each outgoing message.)

Read on to discover SMS templates for customer follow ups. Feel free to adjust and use any that work well for your brand. 

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Retail SMS Templates

Whether you run a brick-and-mortar or eCommerce business, retail customer service should always be proactive. The faster you can help customers make the most of their purchases, the more likely they will like them. Plus, if they intend to return their buys, you can start the process via SMS to make it easier on them. Retail customer follow up SMS templates may look like these examples: 

Hello, {{customer  name}}! Your Scandi Furniture order #{{order #}} has been marked as delivered. If you have any questions, please text this number and we can help. Text STOP to unsubscribe. 

Hiya {{client  name}}! This is Annamarie from Pet Toy Inc. How does {{pet name}} like their new toys? Text STOP to stop receiving texts.

Automotive SMS Templates

Your team probably sends follow ups for both automotive purchases and tune-ups. Take these follow ups to the next level by including details specific to each customer. Automotive customer follow up SMS templates may look like these examples:

Hi {{customer name}}! Local Used Cars team here. We are so excited about your new {{car type}}! Text us if you have any questions about your new ride. 🏎️  Text STOP to unsubscribe. 

Thanks for bringing your {{car type}} in, {{customer name}}! To recap, we looked at your {{items tuned up in last visit}}. You’ll find details on the receipt we emailed. Let us know if you have any questions! Text STOP to unsubscribe. 

Fitness SMS Templates

Member engagement is a huge part of every gym’s or studio’s success. Let your member’s know you’re in it to win it with membership order, renewal, or even class follow ups. Fitness customer follow up SMS templates may look like these examples:

Hello there, {{member name}}! Since you’re a new member, I’d love to hear what you think about Locals Only Gym so far. Do you have any questions I can answer? Text STOP to unsubscribe. —Alicia, Gym Manager

Hi {{customer name}}! Your last {{last class name}} finished on {{last class date}}. What’d you think? Reply with a number 1-5, 5 being great, 1 being not so great. Text STOP to unsubscribe. 

Home Services SMS Templates

Home services businesses thrive on personal connections. If clients feel like your team prioritizes their experiences, they’ll keep using your services whenever the need arises. Home services customer follow up SMS templates may look like these examples:

Hi there {{client  name}}! Sammy from Southside Plumbing here. How’s everything working? Anything else you need help with? Text STOP to stop receiving texts. 

Hello {{client  name}}! This is Cal, your landscaping team’s manager. How’s it looking since we left on {{last day of on-site work}}? Text STOP to stop receiving texts. 

Technology SMS Templates

Most technology companies today are subscription based. That means it’s important to check in regularly to ensure customers are using their products throughout the entirety of their subscription. Technology customer follow up SMS templates may look like these examples: 

Hello, {{client  name}} — Team Hub here. We’re sure you’ve already started poking around the app since you subscribed on {{subscription date}}. Do you have any questions so far? Text STOP to stop receiving texts. 

Hi there, {{client  name}}! Keira from Swift Software here. Now that you’ve been with the platform for 6 months, do you have any feedback for us? Anything we can do to make your experience even better? Text STOP to stop receiving texts. 

Salons and Spas SMS Templates

Salons and spas are all about making clients feel pampered. Follow up texts let them know you care how they’re doing even outside your walls. Salon and spa customer follow up SMS templates may look like these examples: 

Hello, {{client  name}}! We hope you enjoyed your Orchid Spa experience on {{last appointment date}}. Let us know when you’re ready to schedule your next visit! Text STOP to unsubscribe.

Hiya, {{client  name}}! Jeanette here. I hope you enjoyed your visit on {{last appointment date}}! How’s your hair holding up now that a few days have passed? Text STOP to unsubscribe.

Facing a blank text message template and need inspiration? Check out our 10 Must-Have SMS Templates.

Ebook Cover: 10 Must-Have SMS Templates

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