Today’s customers have grown accustomed to transparency. When it comes to placing online orders, they like to know where their purchases are at all times. While most order notifications today are sent by email, it’s not the most efficient or effective channel. But SMS order notifications? They’re a different story.
What Is an SMS Order Notification?
An SMS order notification is an order notification your company texts to opted-in customers. These notifications can be automated with help from an integration between your business SMS platform, your point of sale (PoS), and order fulfillment system. Your SMS platform will automatically send a personalized message when an order is created or changes status. If you leave room for custom fields in your SMS order notification templates, the platform will use merge tokens to insert individual data for recipients in each outgoing text.
Why Are SMS Order Notifications Useful?
SMS order notifications are far more likely to reach your customers than email notifications. Texts have an astonishing open rate of 98%, while emails have an open rate of around 21%. In other words, your customers are much more likely to read their SMS order notifications than their email notifications. When customers read their notifications they feel well-informed—and save your team’s time, as they are less likely to write in asking where their purchases are.
When Would You Use an SMS Order Notification?
Use SMS order notifications in key order process moments. Send them right when an order is initiated in your system, when the order has been shipped, after the delivery, and when a return is confirmed.
Order Confirmation SMS Templates
Customers need to know right when their orders have been logged in your system. With SMS order confirmations, they won’t accidentally re-order the product or email your team asking for confirmation. Order confirmation SMS templates may look like the following examples.
Hello {{customer name}}, your furniture order #{{order number}} has been received. We will send another text when it’s on the way home. Text STOP to stop receiving texts.
Hi {{customer name}}, thanks for placing a delivery order with Tony’s Pizzeria! Your pie should be home with you in around 30-45 minutes. Text STOP to stop receiving texts.
Hiya {{customer name}}, we’ve received your Games&Such store order! We’ll text when it’s on the way home. Text STOP to stop receiving texts.
Order Shipping SMS Templates
Your customers will be eager to know when they should start checking the mail for their packages. Shipping notifications are a great way to let them know they can be on the lookout. Order shipping SMS templates may look like the following examples.
Hi {{customer name}}, your Hirsch Computers order has shipped via {{last order shipping method}}. Text STOP to stop receiving texts.
Hey {{customer name}}, we’re excited to say that your AirLight Shoes are in the mail! Right now, they’re estimated to arrive around {{estimated delivery date}}. Text STOP to stop receiving texts.
Hi there, {{customer name}}, good news! Your Divine Vintage order is on the way home. Check out our website to look up the tracking details. Text STOP to stop receiving texts.
Order Delivery SMS Templates
Customers need to know when their orders have been delivered. If they know their deliveries are waiting outside, they can get them safely inside. Order delivery SMS templates may look like the following examples:
Hi {{customer name}}, your order #{{latest order #}} has been delivered. Text STOP to stop receiving texts.
Dear {{customer name}}, we’ve received an update that your luxury BathNow order has been delivered. Please let us know if you have any questions. Text STOP to stop receiving texts.
Hiya, {{customer name}}, great news! Your order has been delivered. Let us know how you like your new plants — reply with a 1-5 rating. 🌱 Text STOP to stop receiving texts.
Order Return SMS Templates
The return process is often overlooked. But a smooth return process via business text messaging can encourage customers to order again. Let your customers know that their returns have been confirmed and that they are being processed with SMS, so they don’t have to wonder while they wait. Return SMS templates may look like the following examples:
Hi {{customer name}}, we are sorry that you didn’t love your order, but we’re here to make it better! Please place your return #{{return #}} in the mail within 20 days to receive a full refund—and a $10 credit toward your next order. Text STOP to stop receiving texts.
Hello, {{customer name}}, we’ve received an update that your return #{{return #}} is in the mail. Please allow 5-10 business days for the package to arrive at our facility. Text STOP to stop receiving texts.
Hey there, {{customer name}}! We’ve received your return. Please expect a refund in about 10 business days. If you’d like to place a new order, feel free to text this line for personal advice! Our team of fashion experts is always happy to help. Text STOP to stop receiving texts.
Want to see more business SMS examples? Check out our SMS template resource page.
