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Engage your recipients in conversations that forge lasting relationships.
Two-way text messaging enables your team to have one-on-one conversations with contacts. A business texting platform with 2-way texting capabilities lets your team both send outbound or mass texts and also answer incoming texts in a shared inbox. (A platform with only 1-way SMS will not allow contacts to reply.) Any team can use 2-way SMS, but customer service and sales teams frequently adopt it for customer support and relationship-building.
Two-way SMS messaging is a direct and efficient way for leads, customers, team members, and business partners to get in touch.
want to be able to respond to your texts
prefer communicating with businesses over SMS
favor SMS over emails and calls
Heymarket offers advanced tools for 2-way texting at scale.
Invite recipients to reply to mass texts, letting them know you have two-way capabilities.
Heymarket simplifies 2-way texting for your business. Incoming messages arrive in your shared inbox, where team members can reply. Here are four best practices for seamless conversations:
Ensure recipients have actively opted in to receive your messages.
Prioritize answering incoming questions and delivering strong service — not boosting sales.
Review contact notes to tailor chats to past purchases or interactions, and use custom fields in templates.
Send follow-ups to spark additional conversations or pre-emptively solve issues.
Want to learn more about 2-way SMS messaging? Find answers to some common questions below. Contact our team for additional tips, best practices, or information.
What is 2-way SMS marketing?
Two-way SMS marketing combines the power of mass texts and 2-way texting. To use it, send a mass text that encourages recipients to respond. Your business texting platform must have two-way SMS capabilities for your team to respond.
What is the difference between one-way and two-way SMS?
One-way texts are mass texts that recipients cannot respond to. They are often sent from short codes, which are five- or six-digit numbers. Two-way SMS are mass texts that recipients can respond to. They are often sent from ten digit long codes, which are standard phone numbers.
What happens when contacts respond to a mass text?
When contacts respond to your mass text, their messages don’t go to all original recipients like they would in a run-of-the-mill group message. Instead, they go to your shared inbox, where your team (and only your team) can see them and reply.