Personalize texts with merge tokens and custom fields

Tailor every text by automatically filling your contacts’ details.

An SMS template with merge tokens. It reads “Hi First Name! This is a reminder of your upcoming appointment on Demo Date. Signed by Account Owner.”

What are custom fields and merge tokens?

Merge tokens allow you to send personalized content to your recipients based on their contact information. You can add merge tokens to both free-form messages and templates, then Heymarket will automatically insert each recipient’s relevant data into outgoing texts. Merge basic contact details like name, location, or any custom field of your choosing. You can add unlimited custom fields to Heymarket or import them from your CRM or a CSV spreadsheet, giving you full flexibility for personalizing your texts.

Benefits of Heymarket’s custom fields and merge tokens

Personalize conversations with the level of detail contacts crave. Automate campaigns that resonate with your audience.

Use merge tokens in templates

Personalize one-to-many texts with merge tokens.

Automate personalization

Your custom fields automatically merge when each text is sent.

Create drip campaigns

Program series of personalized texts on a schedule.

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What customers say about Heymarket

60% response rate

“Heymarket’s Salesforce SMS integration makes messaging leads and customers a smooth experience for our agents.”

10x Increase in agent capacity

“The biggest thing about being able to text with our customers is the relationship we’re able to build. Messaging is key for referrals and retention.”

12% increase in productivity

“Replying quickly to incoming queries has empowered our team to earn customer trust and build valuable relationships.”

Check out our full feature list

Build strong connections with the people who matter most to your business with Heymarket’s powerful text messaging features.

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