64 SMS Marketing Templates for Personalized Campaigns that Drive Conversion

Sophia Huneycutt on May 5, 2023

Nearly three-fourths (71%) percent of consumers expect personalized interactions from your business. Happily, tools like SMS marketing make personalization at scale easier than ever, allowing you to enjoy up to a 15% increase in conversions from personalized messages.

Personalized SMS marketing relies on SMS marketing templates. These reusable messages are the main ingredient in one-to-many texts (also known as mass texts or bulk texts) and are key to creating SMS drip campaigns and automations, which streamline texting workflows. They include personal information relating to the lead that helps the message resonate with each recipient, building a stronger relationship and boosting revenue.

But, SMS marketing doesn’t leave a lot of room for error, so you need to be sure you’re sending high-quality messages to your leads.

Write an SMS template the right way, and you can connect with dozens or hundreds of leads and customers in minutes—without losing that personal touch. Write it the wrong way, and you’ve lost a lead – potentially forever.

Luckily, we’ve created this article to help you craft effective and engaging marketing content on your own or with our SMS marketing template generator. With it, you can select the purpose of the message and/or industry, then see (and copy!) samples of relevant SMS templates for marketing to inspire your own campaigns. Plus, we’ll show you how to schedule and send messages with a business SMS platform for effective drip campaigns and automated responses.

Best Practices for Marketing and Promotional SMS Templates

Before you start sending your SMS templates for marketing, let’s talk strategy. How you choose recipients, write templates, and send templates affects your success.

Here are 10 best practices to guide text marketing templates to the right targets:

1. Only text leads and customers who have opted in.

Before you text any leads and customers, you have to secure leads’ and customers’ opt-ins first. Texting opted-in recipients is not just the law; it also ensures you’ve got an engaged audience on the other end of the line.

2. Include opt-out language in every text.

Opting out of your marketing campaigns should be a breeze. Include opt-out language on each text message marketing template so leads always know it’s an option. This is a great way to build trust.

3. Focus on providing value.

Sending texts that benefit your leads makes it more likely that they’ll actually read them. Share product or collaboration announcements, product tips, VIP service offers, polls, and event information – but be sure that you’re only sending them the kind of messages they signed up for to avoid coming across as spam.

4. Aim for a casual yet professional tone.

Texting etiquette is different from email or phone call etiquette. Address leads like you would your neighbor—with friendly, casual, and polite language. Only use text abbreviations if your branding allows it. And check outgoing texts for typos; there’s no unsending a text. Avoid sounding like spam by removing words like FREE or SALE.

5. Target your messages.

Create small segmented lists, dividing them by demographics, engagement levels, and more. Write each marketing message template with one specific list in mind. This will help you craft messages that better resonate with recipients.

6. Add a CTA.

Your texts need a call to action (CTA), just like any other marketing content. Otherwise, leads won’t know what to do after they read your messages. For example, ask them to check out a new product, try out a tip, use your free VIP service (e.g., a stylist), or leave a review.

7. Personalize, personalize, personalize.

Leads and customers want to know they’re not just numbers in your books. Show them that you’re sending your messages to them specifically by personalizing texts. Leave space in your SMS marketing templates for custom fields like first names, loyalty numbers, last purchases, and more.

Hi Jean—HighBrow is celebrating our Blue Tier Members this week! Check your mailbox for a little gift, on us. ✨ Text STOP to unsubscribe.

8. Show off your brand’s personality.

Your texts should always sound casual, friendly, and polite. But that leaves a lot of room for different brand personalities. If it works with your branding, include emojis, GIFs, images, and popular text abbreviations. (Consider creating a messaging brand voice guide that defines exactly what you can include.) These extra touches differentiate your texts from competitors’.

9. Think outside the box.

Creative SMS marketing texts are more likely to catch your leads’ eyes than run-of-the-mill coupons. Craft engaging campaigns, from polls to competitions to VIP SMS service opportunities (think: free gift suggestions and stylist advice).

10. Embrace a two-way relationship.

Take advantage of texting’s two-way nature by encouraging recipients to respond and reach out. Remind them that they can reply to your texts. This strategy, conversational marketing, helps leads and customers form stronger connections with your business.

SMS Templates for Marketing Generator

This SMS marketing template generator includes 64 templates for a variety of purposes and industries. Use them to inspire your own marketing texts—or copy a template you like, apply your branding, and send them manually or automatically through your business texting platform.

The information in this guide is provided “as is” and should not be relied upon as legal advice. You are responsible for ensuring your use of the services and your message content complies with all laws applicable to your business.

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