An SMS marketing platform built for growth

Texting for marketing is highly effective. Leads and customers are likely to read and engage with your messages. SMS has an open rate of 98% and response rate of up to 45%. Plus, 90% of leads would rather be texted than called.

Yes, texting your leads, customers, and clients is legal. However, before sending them marketing content, you must ask them to opt into your texting list, share their phone numbers, and receive your texts. You must also tell them what kinds of text messages you plan to send, and how often.

There are two main types of text marketing: outbound and conversational. Companies use SMS marketing services to send one outbound message to many people at once. Conversational marketing focuses on marketing through one-on-one chats. Teams that use this method encourage leads and customers to reach out, send interactive content, and answer leads’ questions over chats.

The most common use case for outbound text marketing is to send one message, such as a promo code, to a list of customers. You can also create personalized SMS drip campaigns by enrolling customers in a series of text messages over time.

Brands use conversational marketing to make it easy for customers to learn about their products over two-way chats. You can do this by posting about your SMS and messaging channels on social media and making these contact points prominent on your website. You can also send polls asking for lead and customer opinions then share the results. Also, consider sharing product tips via text so customers can get the most out of their purchases.

Customers are most responsive to business texts at noon. Businesses send the most texts from 9-10am, so aim to send marketing texts between 11am and 12pm, so you’re not competing for their attention. Customers respond to the most messages on Tuesdays, and companies tend to send fewer messages on Wednesdays. April to June are the most responsive months of the year for business texting with customers, so plan your campaigns around spring re-engagement.

An SMS marketing platform is a cloud-based app that helps your team to send, receive, and manage hundreds to thousands of messages. It can support messages from both SMS apps and mobile services like Facebook Messenger, WhatsApp, and web chats.

Yes, your business texting solution will allow you to send, receive, and manage texts from your computer. You should also be able to download an app for your phone that allows you to message leads on the go.

The best text service for your business will offer the features your team needs to launch personalized marketing campaigns, manage your contacts seamlessly, and stay secure and compliant. The best SMS marketing software will have:

1. Opt-in management
2. Lists broadcasts and campaigns
3. Automations
4. Reports and analytics
5. SAML SSO and SSL security

You can send marketing texts using a business texting platform like Heymarket that allows you to send targeted mass texts to your audience at once or in designated segments.

Yes, text marketing is legal in the United States as long as you comply with TCPA guidelines, which include securing an opt-in from your recipients to receive marketing texts, telling contacts how to opt out of your list, and allowing easy opt-out through automated keyword opt-outs.

Texting works for a variety of outbound messaging use cases, including:

• Welcoming subscribers to your SMS list
• Building hype for product releases
• Telling leads about upcoming sales
• Recovering abandoned carts
• Recruiting and admissions outreach
• Collecting feedback

Looking for some ideas for marketing texts to send? Check out our SMS marketing examples.

Yes, SMS can drive results for your marketing strategy. Texting has the highest open rates, click-through rates, and response rates of any marketing channel. It also excels at creating returning customers through high-quality customer experiences that are easier with personalization via SMS.