Super Bowl SMS Templates to Help Your Team Connect with Customers and Leads

Men watching sports

The Super Bowl is a popular advertising opportunity for huge enterprises like Coca-Cola and Anheuser-Busch. A TV ad during the game may be out of most business’s budgets (a 30-second spot can cost upwards of $5 million), but smaller companies can also capitalize on the buzz around everyone’s favorite football game. With the power of business SMS and SMS templates, your business can use the powerful draw of the Super Bowl to connect with your customers.

Super Bowl season can be used as a topic of conversation in pretty much any industry, whether you own a sports equipment business or an automotive brand. With the help of SMS templates, you can send all of your leads or customers personalized Super Bowl-related messages in a single click. After you press “send,” your business SMS platform will personalize each outgoing message with merge tokens that draw on customers’ custom fields. 

We’ve rounded up some common Super Bowl SMS templates for after-hours replies, SMS marketing initiatives, and high-level sales follow-ups. Feel free to tweak the text message templates as you see fit—and don’t forget to have a ball. 

Super Bowl SMS Templates: After-Hours Replies

Absolutely any business can use the Super Bowl in their after-hours replies. Even if you just change your after-hours reply for a day, the timely message will show your customers that there are real people—not bots—working behind the scenes of their favorite businesses. A relatable after-hours reply can make your business seem more approachable and friendly. 

Super Bowl after-hours replies might look like the following text message templates:

Hello there! You’ve reached Arty’s Auto. We’re enjoying the Super Bowl this evening, and hope you are too! Our hours of operation are Monday to Saturday, from 9am to 5pm PST. Please expect a response within that time frame.

Hi there! This is Bay Area Sports. We’re prepping for Super Bowl Sunday, but will be back to answer your questions (and sell you the winning team’s tee) during our regular business hours: Monday-Friday, 9am – 5pm EST. Expect a response soon!

Hello, this is Treble Clef Music. We’re at home, excited about listening to the Super Bowl’s half-time show, and we hope you are, too! Please expect a response during our regular business hours, 9am – 5pm. 

Super Bowl SMS Templates: SMS Marketing Texts

Many business products are relevant to the Super Bowl. However, it’s critical that any SMS marketing campaigns you decide to run provide value. You don’t want your customers to feel as though you are pushing your products on them during this exciting time of year; you want them to feel as though you are trying to help them have a top-notch experience. It’s recommended to send these messages a few days before the big game.Person texting

SMS marketing texts might look like these three examples:

Hello, {{customer name}}, BatsOut Sports Basement here! We’re selling out of Super Bowl gear already and wanted to give you a heads up that we’ll close on the big day at 5pm. Text S to stop receiving texts.

Hi there, {{customer name}}. You’ve expressed interest in reserving a table at 5Dive Bar for the Super Bowl. We have 5 tables left, so don’t forget to reserve one today! {{reservation link}} Text S to stop receiving texts. 🏈

Hi {{customer first name}}! Getting ready for Super Bowl Sunday? Speedy’s Pizza is offering a 20% discount on pizzas for our SMS customers. Reply with ORDER to get your discount and place your order. Text S to stop receiving texts. 

Super Bowl SMS Templates: Alternative SMS Offers

There are a lot of sports fans who enjoy the Super Bowl—and there are people who avoid it at all costs. Businesses that are usually packed should let customers know that they still have openings, giving their customers the chance to spend their time away from the game day excitement.

Super Bowl alternative SMS offers might look like one of these examples:

Hi there, {{customer}}, Sam from Sunshine Salon here! Heads up that I have availability this Sunday afternoon and evening if you’d like to schedule an appointment.

Hello, {{customer}}, want to enjoy a sports-free meal? Our dining room will be open from 2pm – 11pm this Sunday, and we don’t have a single TV in the restaurant. —Corner Bistro

Hi {{customer}}! This is SimpleYoga. We’ve got three classes scheduled for Sunday, and they’re still open. Sign up here >> {{link}}. 


Want more ideas for timely SMS templates? Check out our blog.

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