In 2020, shoppers purchased $10.8 billion worth of products on Cyber Monday, making it the largest U.S. online shopping day in history. The holiday is just around the corner again—and experts predict it’ll be bigger than ever. That’s why you need a Cyber Monday text strategy.
Why Use Texts on Cyber Monday?
In 2020, shoppers made well over a third of their purchases via mobile devices. Since the pandemic proved the convenience of online mobile shopping to many, shoppers will probably gravitate toward their phones to make purchases again.
You should text customers before, on, and right after Cyber Monday so you can meet them where they are—on their phones. You’ll be more likely to catch their attention and remind them about your stellar products. Then you can quickly answer any questions they might have, streamlining their path to purchase.
Remember: customers can probably get your products or similar products from your competitors. You’re probably offering about the same deals. But you can offer a more streamlined, convenient experience for them with Cyber Monday texts.
Pre-Cyber Monday Texts
Customers do a lot of online shopping before actual Cyber Monday. In fact, some retailers started advertising for Cyber Monday in mid-October of 2020. To keep up, let your customers know about your deals well before the main event. Just remember: don’t directly mention percentages off or dollar amounts, as your carrier might filter out those texts. And, as always, personalize your pre-Cyber Monday texts as much as possible to give customers a VIP experience:
Booooo, {{customer name}} — Vintage Plus has some scary good deals lined up for early holiday shopping! Check your email for details. 👻 Text STOP to unsubscribe.
Hi there {{customer name}}! As a {{loyalty customer}} at Millennial Fits Inc, you get the first peek at our Cyber Monday Deals. Check your online account for details! Text STOP to stop receiving texts.
Hello {{subscriber name}}, Jenanette from GrapeGarden here. Heads up that we’ve got some brand-new holiday boxes featuring your favorite — {{wine preference}}. Check them out on your subscriber account page! Text STOP to unsubscribe.
Texts to Send On Cyber Monday
A lot of customers still do their main shopping on Cyber Monday proper. In 2020, consumers spent $2.7 billion in the last few hours of the day. Send customers reminders the morning of Cyber Monday so they direct their last-minute shopping to your website. Again, you’ll want to steer these texts away from direct mentions of sale details:
It’s that time of year, {{customer name}}! Cyber Monday’s here. Check out Pens and Ink Emporium’s top deals via our mobile app on our website! Text STOP to unsubscribe.
Still looking for a gift for that special someone, {{customer name}}? Text CYBERHELP to connect with a Gift Boutique specialist who knows what gifts will work best for your loved ones, and which have the best deals right now. Text STOP to unsubscribe.
All good things must come to an end, {{customer name}}! Our Cookies and Sweets Cyber Monday celebration ends at midnight tonight — check out your email for details on deals! Text STOP to unsubscribe.
Post-Cyber Monday Texts
Many customers might have taken the chance to opt in to your SMS service for the first time on Cyber Monday. Now, you have the opportunity to build rapport and let them know why your SMS reminders are so useful. Connect with both leads who didn’t end up making purchases and leads who did. Follow up with Cyber Monday extension information, product tips — or a reminder that they’ll have the chance to experience more of your holiday deals soon:
Here at Everything Online Books, we like to keep the good times rolling! That’s why we’re extending our Cyber Monday until midnight tonight. Check out our website for more details! Text STOP to unsubscribe.
Howdy {{customer name}} — we at Southern Leather Supplies hope you’re enjoying your purchase! Pro tip: you can clean your leather with just a damp washcloth and warm soapy water. Text CARE to learn more. Text STOP to unsubscribe.
Didn’t find anything on Cyber Monday? No worries — Custom Cell Cases an entire new stock here just in time for the holidays! Check out our Holiday Favorites on our website today. ❄️ Text STOP to unsubscribe.
Want more inspiration for holiday season texts? Check out our blog.
