We recently introduced email in Heymarket, including our omnichannel shared inbox which lets you manage one-to-one conversations across email, SMS, web chat, and messaging apps from one platform. Now, we’re bringing email as a channel to your one-to-many communications with broadcasts, automations, and targeted lists that support email alongside SMS.
With broadcast and automation support, you can personalize and scale your outreach across email and text from the same place. That means stronger customer relationships and less time spent switching between platforms. Plus, all replies to your 1-to-many emails and text messages stay centralized in your shared inbox for a unified experience.
Enhance your automations with email
You can now use enhanced automations across both email and text messaging. With rich custom fields and expanded triggers, you can build workflows that react to real-time changes in contact data and engagement, giving your team more control over how and when you communicate and complete tasks.
Delays and intervals help personalize follow-ups, route conversations, and keep outreach moving automatically. Each workflow adjusts based on contact behavior and channel preferences, so your messages always feel relevant and well-timed.
Whether you’re supporting customers, qualifying leads, or coordinating operations, enhanced automations help your team stay responsive, efficient, and connected at scale.
Reach more customers with email broadcasts
Broadcasts now let you send one-time communications across email and SMS from the same place, using the contact lists you already rely on.
Whether you’re sharing a product update, a flash promotion, or a schedule change, broadcasts help you deliver timely announcements to large audiences without losing your personal touch. And because they work across channels, you can reach contacts where they’re most likely to read your updates quickly.
Create bespoke emails with flexible templates
To create the emails powering your broadcasts, you now have a range of options for building branded emails and email templates to save time. Create rich text templates for text-based emails, build no-code emails with our drag-and-drop editor, or choose from dozens of pre-built email templates and customize from there. For a fully custom experience, you can also paste in your own HTML.
Segment your lists across channels
Heymarket’s lists now support both email and SMS. You can add customers to lists through custom field value criteria, via automations, manually or through CSV import — regardless of whether they’re SMS or email contacts.
Now that they support both email and SMS, these lists plug into your automations and broadcasts seamlessly. Use segmented lists to deliver personalized, relevant emails and texts that match each audience’s needs and move them closer to action.
Coming soon: Omnichannel campaigns
Next up, you’ll be able to plan coordinated multi-channel campaigns that include both text and email. For example, you could kick things off with a thoughtful email and follow up with a quick text reminder.
This will allow you to send multi-step marketing campaigns, opt-in confirmations, re-engagement messages, and appointment reminders, all from the same streamlined interface.
Unlock unified messaging at scale
Omnichannel automations, broadcasts, lists, and campaigns work together to help your team reach more customers with personalized emails and text messages. They reduce manual busywork, keep your lists up to date, and ensure every message feels timely, relevant, and on brand.
Building on our new omnichannel shared inbox, these features bring that unified experience to your one-to-many messaging. Whether you’re onboarding new users, reconnecting with leads, or announcing an exciting update, Heymarket’s omnichannel messaging platform gives you the flexibility to tailor outreach at every stage of the customer journey.
Ready to access the new automations and broadcasts? Reach out to us with this form. We’ll get an understanding of your needs, then onboard you. We’re looking forward to hearing your feedback!
