The CRM is where customer context lives. If you want to deliver tailored customer experiences, communication should live there, too.
That’s why we’re bringing email into the same Salesforce and HubSpot workflows our customers already use for SMS, starting today.
With our updated CRM integrations, you can manage texts and emails in one centralized inbox without leaving the CRM you already rely on. The result is faster replies, clearer handoffs, and more consistent follow-up with full conversation history in one place.
All your texts and emails, one shared inbox in your CRM
Heymarket brings SMS and emails from your company’s domain into a single conversation view inside your CRM. Now, ownership, collaboration, and context stay together. Instead of splitting customer conversations across channels and tools, your team works from one shared inbox and keeps the full thread connected to the customer record.
Keep texts and emails connected when the channel changes
Customer conversations don’t always stay on one channel. A thread might start as a text, then move to email for details or documentation. Or it might begin in email and shift to SMS when timing becomes urgent.
With Heymarket’s omnichannel messaging widget, the conversation continues from where it left off with history preserved across both channels. That way, it’s easier to pick up the conversation without hunting for what was said last.
Send and manage 1:1 texts and emails from the chat widget
Most customer communication is still one-to-one, and it works best when it’s easy to own, continue, and share internally.
With Heymarket, team members can send and receive texts and emails from the same chat widget inside Salesforce or HubSpot. Conversations stay organized in one shared view, making it clear what’s been handled, what needs a response, and who owns the next step.
For day-to-day communication, this is the simplest way to keep SMS and email working together—especially when multiple people need to collaborate on the same customer conversation.
Automate the next step with Flows and Workflows
Customer follow-up and updates work best when they’re handled through the automated CRM workflows teams already rely on.
With Heymarket, email and SMS are built into those workflows, so follow-up can include both channels without managing them separately.
Across Salesforce Flows and HubSpot Workflows, you can trigger emails and SMS to send based on form submissions, stage or status changes, key milestones, and other CRM property updates. This makes it easier to coordinate omnichannel follow-up as customer records change, without breaking communication into separate tools or processes.
Send targeted 1-to-many emails and follow up by text
Targeted outreach works best when it’s driven by accurate customer data. When you can define exactly who should receive a message, email becomes a reliable way to share updates, announcements, and time-sensitive information.
With Heymarket, you can send 1-to-many emails using CRM data to segment audiences and keep outreach connected to the same system of record you use for SMS.
In Salesforce, targeting can be driven by familiar List Views, while in HubSpot, audiences are defined through CRM lists and workflow enrollment. Both HubSpot Workflows and Salesforce Flows are often used to broadcast at scale. And because SMS is available alongside email, you can reinforce important messages or follow up quickly when outreach needs a faster response.
Keep CRM activity and reporting consistent across texts and emails
When texts and emails live in your CRM, the history should be easy to reference—especially when conversations change hands or a customer comes back later. With Heymarket, SMS and email activity are logged back to your CRM, so it’s clear what was sent, what came back, and what happened most recently.
In Salesforce, those interactions are tracked as activities. In HubSpot, they appear as timeline activities, keeping communication visible for all users next to other customer touchpoints.
Centralized touchpoints also mean centralized reporting. Notifications and existing reporting are easier to maintain as you expand how you communicate in your CRM.
Heymarket brings email into your CRM texting workflow
If you’re already using Heymarket to text from Salesforce or HubSpot, adding email doesn’t mean starting over or changing how your team works.
With Heymarket’s updated email integrations for Salesforce and HubSpot, email now lives alongside SMS in the same inbox, workflows, and activity history you already rely on. That means texts and emails can be handled together—from day-to-day conversations to automated follow-up—without introducing new tools or splitting communication across systems.
If you’re already using Heymarket, email is ready to use in Salesforce and HubSpot today. If not, schedule a demo or begin your free trial now to start messaging smarter—directly from your CRM.
