Instagram business messaging is the newest brand-friendly messaging platform. It’s a convenient touchpoint for customers, who use Instagram to identify, follow, and connect with their favorite brands. But is it worth focusing your resources on the channel? Will your customers actually exchange Instagram messages with you? Let’s review the facts.
Instagram Is Already a Popular Channel with Your Customers
Instagram has become an increasingly influential channel over the years. Many of your leads and customers are already users, and they spend a lot of time scrolling through the app. In other words, Instagram can help expand your reach:
- Over one billion people use Instagram every month
- Instagram has the fourth most visited mobile app
- Instagram users spent an average of 30 minutes each day on the app in 2020
Customers Are Looking for Your Brand on Instagram
Customers aren’t just following their friends and family on Instagram. They’re also identifying and following brands like yours. These stats reveal just how important Instagram is during the customer journey:
- 83% of Instagram users discover new products or services on Instagram
- 81% of users say Instagram helps them research products and services
- 90% of users follow a business
- 50% of users are more interested in a brand after seeing an ad for it on Instagram
- 58% of users have become more interested in a brand or product after seeing it in Stories
- Brand Stories have an 86% completion rate
Customers Want To Message Your Brand Through Instagram
Customers don’t just want to look at your products on Instagram. They also want to use Instagram messaging to ask questions about your products or services and share their support for your content. Research shows that users are primed to exchange Instagram messages with you:
- 89% of consumers want to message your brand
- 150 million Instagram users have a conversation with a business every month
- Instagram has a 2 to 7% interaction rate, depending on your profile size
- 2 out of 3 users say Instagram enables interaction with brands
Most Brands Are Already Using Instagram
If you don’t have an Instagram account yet, you may be a little behind the game. (Don’t worry—it’s easy to catch up! Once you set up your account, use these tips to gain traction fast.) Many brands and professionals already include Instagram in their strategies:
- There are more than 200 million Instagram business accounts
- 36.2% of B2B decision makers use Instagram for product or service research
- The average Instagram business account posts once each day
- 4 million businesses use Stories ads every month
Takeaways: Instagram Business Messaging Statistics
Instagram is clearly a popular channel, and it’s likely that many of your customers are users. They’re eager to find, follow, and interact with brands like yours. Offering Instagram Business Messaging makes it easy for leads and customers to reach out—and propels your on-trend business ahead of the competition.
Want to learn more about Instagram Business Messaging? Check out our blog.
