The holidays are the busiest time of year—especially when it comes to customer communications. Your teams don’t have time to keep writing the same texts over and over. That’s where holiday SMS templates come in.
SMS templates are reusable texts. It’s a good idea to create multiple SMS templates. When the right conversation comes along, your team members can quickly select, adjust, and send one.
SMS templates are especially useful for mass texts. (Remember: customers have to opt in before you message them.) Your team can select a list, select a template, then send the message to multiple contacts at once. If you include custom fields in your templates, the platform uses merge tokens to insert each personalized information into outgoing texts.
Read on to learn about the 5 SMS templates you need during the holiday season.
Season’s Greetings
Season’s greetings are a great way to let customers know your brand cares. They also ensure your products and services are on their minds during a key sales season. Season’s greetings SMS templates might look like the following examples:
Hi, {{customer name}}! The Acme Shoes team hopes you’re having a wonderful Thanksgiving. Let us know if you have any questions about this year’s special online Black Friday event. Text STOP to stop receiving texts.
Happy Holidays from Tennyson Plumbing & Electric! Just a reminder: our team will take the week of December 21 off. Let us know if you have any questions or an emergency. Text STOP to stop receiving texts.
Hiya, {{customer name}}. Happy New Year! ✨ The InternalChats Software team is looking forward to a productive 2021 with you. Text STOP to stop receiving messages.
During-Hours and After-Hours Replies
Your team is going to experience an influx of holiday-related queries, from urgent questions about sales to shipping times. Your team should create a few during-hours and after-hours replies to let customers know when they should expect replies. During-hours and after-hours SMS templates may look like the following examples:
You have reached Bank Software’s customer service team. Please expect a reply within an hour.
Hello! Our team is experiencing a high volume of incoming messages as our customers complete their holiday shopping. We’ll do our best to reply to you within an hour!
Hello and Happy Holidays! You’ve reached BathWork’s Customer Happiness team. We’ll be in the office M-F, 9-5pm. Expect a reply within 1 business day.
Conversational Customer Engagement Content
Conversational customer engagement is a great way to boost holiday sales. All you have to do is send content that encourages engagement—then chat with customers who reply. Conversational customer engagement SMS templates may look like the following examples:
Hi {{customer}}! As a frequent customer of our best-selling {{subscription name}}, we thought you’d like to know about our brand-new holiday series! Check it out at www.here.com. Text STOP to stop receiving texts.
Hello, {{customer name}}! We saw you purchased our {{last product purchase}} this fall. Want to text back with some feedback about your experience? Text STOP to stop receiving texts.
Hiya, {{customer name}}! Want to help choose our next holiday candle? Send us a quick text with your vote: pine needles or cinnamon tea! Text STOP to stop receiving texts.
Order Updates
Customers place a lot of orders during the holidays. With so many notifications hitting their email inboxes, your emailed order updates might get lost in the rush. SMS order alerts will cut through the noise and let your customers know their gifts are on the way. Order update SMS templates may look like the following examples:
Hi {{customer name}}! Your order #{{order number}} has been confirmed. We’ll text when it has been shipped. Text STOP to stop receiving texts.
Hi there, {{customer name}}. Your Acme Shoes Order has been shipped! Expect delivery in {{delivery estimate}}. Text STOP to stop receiving texts.
Hiya, {{customer name}}! Polly from UniqueHome here. Your hand-wrapped gift has been delivered. 🎁 Happy Holidays! Text STOP to stop receiving texts.
Returns Notifications
With customers placing so many orders, you can expect them to make returns, too. Streamline the returns process for shoppers by offering step-by-step returns notifications. Returns SMS templates may look like the following examples:
Hello, {{customer name}}. Joe from FunSubscription here. I’m sorry your order didn’t work as planned. I’ve confirmed your return #{return #}}. Can I help you decide on a new subscription box? Text STOP to stop receiving texts.
Hey, {{customer name}}. We’ve received a notification that your return #{{return #}} is in the mail. Thanks for packing it up for us! Text STOP to stop receiving texts.
Hiya, {{customer name}}! So sorry your order#{{order #} was {{reason for return}}. We’ve received your return and you should see a refund on your card soon. Happy New Year! Text STOP to stop receiving texts.
Want more holiday business text messaging tips? Check out our blog.
