5 Business SMS Campaigns To Help You Beat The Summer Slowdown

Woman in sunglasses checking phone.While some businesses, like those in the restaurant or tourism industry, experience a boom in the summer, others experience something more like a slump. Whether it’s because of vacationing employees or customers, a summer slowdown can be challenging—but it is beatable with tools like business SMS. 

Texts have an astonishing 98% read rate, which means that the business text messages you send to your customers are almost guaranteed to read. With reach like that, your business can capitalize on the summer season to connect with your customers, boosting engagement and, ultimately, conversions. 

Let’s dive into 5 business SMS campaigns your company can use this summer to connect with customers, beating that dreaded summer slowdown. 

Summer Business SMS Campaign #1: Summer-Specific Tips

When contacting your list of opted-in customers, it’s important to ensure each message provides value. Sending tips that are pertinent to your industry is a great way to engage with your customers while providing value. Season-specific tips are an added plus, adding a sense of timeliness and relevance. 

The tips you send customers should be related to your business and, most importantly, useful. After receiving your tips, customers should be reminded about your customer-centric business—and feel tempted to purchase your product or service when they’re next ready

For example, a salon might send its customers tips about keeping hair protected from the sun. An auto-shop might send out tips about preventing motors from overheating. A nursery might provide tips about keeping plants alive while on vacation. A tip template might look like this:

Hi {{first name}}, it’s Sandra’s Salon. How’s your summer going? Here’s your monthly summer tip: to protect your locks from damage, don’t forget to wear a hat or a leave-in conditioner with SPF! Text STOP to unsubscribe from messages. 

Summer Business SMS Campaign #2: Sunny Holiday Greetings

Sometimes all customers need is a short and sweet reminder that your business is there for them. Throughout the year, but especially in summer when customer attention might be elsewhere, holiday greetings are a great way to do this. 

Holiday greetings should be secular and straightforward, to avoid offending anyone. In the summer, official and unofficial holidays to capitalize on include:

  • Flag Day
  • Independence Day
  • Labor Day
  • Grandparents’ Day
  • Summer birthdays

Sending simple greetings on these days will increase brand awareness, and entice customers into a shopping session or service. A holiday greeting might look like this:

Hi {{first name}}, we at Amazing Auto hope you’re having a great 4th of July! Our hours for the holiday weekend are from 9am to 6pm, Friday through Sunday. Text STOP to unsubscribe from messages. 

Summer Business SMS Campaign #3: A Sizzling Publicity Effort

Sometimes, businesses take advantage of the dog days of summer to introduce a new product. Business text messaging is a great way to ask loyal customers what they think about your new offering, if they’re interested in trying it, and whether they want to provide feedback. 

This kind of messaging is best for your most loyal customers, who know your brand well and can give honest feedback on it, or those who have already reached out about your product and want to learn more. 

When sending your business text message, ensure you let customers know that you value their opinion. A sample text might look like this:

Hi {{first name}}, Dahlia Boutique here. We just introduced a brand-new clothing line by a local designer and thought you’d be interested. Check out her work here >> {{link}}. Text STOP to unsubscribe from messages. 

Summer Business SMS Campaign #4: A Summer Giveaway Event

Ah, the summer giveaway. This is a classic method for increasing customer engagement at a low cost, and business texting is a great way to ensure your top customers can get involved. After all, who doesn’t want to know about the chance to win free stuff? 

Offering business texting list members a special, VIP giveaway can be even more effective. If you only offer a giveaway via business text messaging, your entire SMS list will feel special, ultimately becoming more engaged. 

Whether you decide to offer an online special or in-store gift, a summer giveaway is a great way to engage your customers. A sample giveaway text might look like this:

Hello {{first name}}, Sunny Salads is running a summer giveaway for out SMS list members. Just text back “SUMMERSALAD” and you’ll be entered to win two free meals worth $50. Reply with STOP to unsubscribe from messages. 

Summer Business SMS Campaign #5: Hot Deals With Plenty of Value

Finally, business SMS can help your company boost conversions directly with SMS marketing. Sending notifications of special SMS-only deals can be a great way to increase sales. However, your business needs to be careful about providing value in these instances.

For customers to remain on your business SMS list, they need to feel as though the information you send provides real value and is timely. Ensure your texted deals are:

  • Relevant to customers’ past purchases
  • Only available to business texting list customers
  • Valuable, either because of an extreme discount or access priority
  • Summer-specific to take advantage of the season

Try to keep your wording as personal as possible, too, to make recipients feel as though this deal is especially for them. An SMS marketing text might look like this:

Hey {{first name}}, Cynthia’s Vintage here. Heads up that we’re having our summer clearout sale until Sunday at 5, and it’s 50% for texting customers only. Just show us this text and you’ll get your discount. See you there! Text STOP to unsubscribe from messages.

Want more ideas for your next business SMS campaign? We’ve got more where those came from.

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