10 Real Estate Text Message Scripts For In-Demand Brokerages And Agents

Real Estate Text Message Scripts

Brokerages have started using real estate texting services for many business communications. In fact, 90% of agents text both their brokerages and their clients. But because business text messaging is still a new form of communication, there aren’t many real estate text message scripts readily available for agents or brokerages to use. 

Text message scripts for real estate agents and brokerages make it easier to connect with multiple homebuyers or agents quickly. Staff can use business text messaging platforms to send these templates to lists of recipients in a single click. Business SMS platforms automatically personalize each outgoing message, using merge tokens to draw on agents’ or homebuyers’ custom fields. 

To make it even easier for your brokerage and agents to create real estate text message scripts that encourage engagement, we’ve compiled 10 examples that might be useful in your day-to-day operations. Feel free to adjust and use any of them. 

Open House Real Estate Text Message Scripts

Open house notifications are some of the most common texts that brokerages and agents send. When texting these notifications, use spaces when possible, so the addresses are very clear. Additionally, don’t forget critical details like times and addresses. Here are two examples of open house texting scripts for real estate: 

Hey {{first_name}}, happy {{day of week}}! We’ve got some exciting broker tours this week:
{{open house #1 address}} @ {{open house #1 start time}}
{{open house #2 address}} @ {{open house #2 start time}}
{{open house #3 address}} @ {{open house #3 start time}}
Reply with STOP to stop receiving messages. 

Hi {{homebuyer}}, hope you’re surviving the rainy weather this week! Here are some upcoming open houses I think you’ll be interested in:
{{Open house #1 address}}
{{Open house #2 address}}
{{Open house #3 address}}
Text me back if you’d like to view them! Reply with STOP to stop receiving messages. 

Follow-up Real Estate Text Message Scripts

After an open house, Q&A session, or SMS list sign-up, agents have to send follow-ups. Follow-ups are a great way to reconnect with a homebuyer and see how they’re feeling about next steps. Here are two examples of follow-up texting scripts for real estate:

Hey {{first_name}}, it’s Bob with {{Real Estate Agency Name}}. You texted me last week about the current price of {{house}}. It’s still on the market—did you decide whether you want to check it out or not? Let me know if you’d like to see it this week! Reply with STOP to stop receiving messages. 

Hey {{first_name}}, it’s Sandra with {{Real Estate Agency Name}}. Thank you for filling out our Facebook form! Based on your information, here are some listings that you might like:
{{link to listing #1}}
{{link to listing #2}}
{{link to listing #3}}
Reply with STOP to stop receiving messages. 

Training Real Estate Text Message Scripts

Brokerages often provide agents with training opportunities—and agents sometimes provide homebuyer training, too. When texting agents or homebuyers about upcoming training sessions, don’t forget to critical provide information about times or locations. Here are two examples of training text message scripts for real estate agents and brokerages:

Hey {{agent name}}, tomorrow’s class, Nurturing Leads, will be held at our main office from 12PM to 2PM. This class will go over how you can use software tools like Mailchimp, Heymarket, and Google Sheets to communicate and build trust with your leads. 

Hi there {{homebuyer}}, Tammy here! Bay Area Brokerages is offering an online class on mortgages this Saturday at 3pm PST. Sign up here {{Zoom class sign-up link}}. Let me know if you have any questions! Reply with STOP to stop receiving messages. 

Brokerage Update Real Estate Text Message Scripts

Sometimes, brokerages will send their staff and agents general updates, to ensure that everyone is aware of big market trends that might affect sales or homebuyer education. Here are two examples of brokerage update texting scripts for real estate:

Hey {{agent name}}, there’s been an 5% increase in the average sale price of homes in San Leandro and the surrounding area. Check out the stats here >> {{article link}}. —Lily, Office Manager with Cali Real Estate 

Hi {{agent name}}! This is a reminder that the regulations around buyer and seller liability are changing in the new year. Review the changes and the effects of these changes here >> {{legal website link}} —Sunshine Brokers

Success Story Real Estate Text Message Scripts

Brokerages often send both agents and prospective agents success stories. Success stories can encourage current agents to keep improving their performance and attract new agents to join the brokerage. Here are two examples of success story real estate text message scripts:

Great news! Jane Smith beat our official company record of home sales. She sold 4 houses this month alone. Check out her story on our blog >> {{blog link}}. Reply with STOP to stop receiving messages. 

Fastest sale record set: Sam Fredericks closed on a house in an astonishing eight days. Check out the story on our blog >> {{blog link}}. Reply with STOP to stop receiving messages. 

 

Want to see more text message scripts for real estate agents and brokerages? Visit our real estate texting guide for more resources.

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