10 Real Estate Text Message Scripts For In-Demand Brokerages And Agents

Real Estate Text Message Scripts

There’s a good chance you’re part of the 90% percent of real estate agents who text their brokerages and their clients. After all, SMS is a fast, convenient channel. Real estate text message scripts can help you expedite client communications further. 

What Are Real Estate Text Message Scripts?

Text message scripts, also known as SMS templates, are texts that you can use over and over. Ultimately, real estate text message scripts help you quickly answer homebuyer queries, especially FAQs. 

Text message scripts also help you reach out to multiple homebuyers or agents. All you have to do is include custom fields in your script. Then choose a list of recipients and click “send.” Your business SMS platform automatically personalizes each outgoing message, using merge tokens to draw on agents’ or homebuyers’ custom fields. 

We’ve compiled 10 examples of real estate text message scripts to help inspire a script library of your own. Feel free to adjust and use any of them.

Open House Real Estate Text Message Scripts

You probably send open house notifications often. Texting scripts for real estate will help you alert your clients to new opportunities quickly. Don’t forget critical details like times and addresses: 

Hey {{first_name}}, happy {{day of week}}! North Side Homes has some exciting tours this week:
{{open house #1 address}} @ {{open house #1 start time}}
{{open house #2 address}} @ {{open house #2 start time}}
{{open house #3 address}} @ {{open house #3 start time}}
Reply if you’re interested. Text STOP to stop receiving messages. 

Hi {{homebuyer}}, hope you’re staying dry this rainy week! Here are some upcoming open houses I think you’ll be interested in:
{{Open house #1 address}}
{{Open house #2 address}}
{{Open house #3 address}}
Text me back if you’d like to view them! Reply with STOP to stop receiving messages. 

Follow-up Real Estate Text Message Scripts

After an open house, Q&A session, or SMS list sign up, you have to check in with homebuyers. Follow-up texting scripts for real estate help you quickly reconnect with homebuyers and see how they’re feeling about next steps. Be sure to remind them what you’re following up on:

Hey {{first_name}}, it’s Bob with Tower Mountain Real Estate. You texted me last week about the current price of {{house}}. It’s still on the market—did you decide whether you want to check it out? Let me know and I’ll set it all up! Reply with STOP to unsubscribe. 

Hey {{first_name}}, it’s Sandra with {{Real Estate Agency Name}}. 🏠 Thank you for filling out our Facebook form! Based on your information, here are some listings that you might like:
{{link to listing #1}}
{{link to listing #2}}
{{link to listing #3}}
Reply with STOP to stop receiving messages. 

Training Real Estate Text Message Scripts

Brokerages often provide agents with training opportunities—and agents sometimes provide homebuyer training, too. Text message scripts for real estate make it easy to share training information. Remember to provide critical information about times or locations:

Hey {{agent name}}, tomorrow’s class, Nurturing Leads, will be held at our main office from 12PM to 2PM. This class will go over how you can use software tools like Mailchimp, Heymarket, and Google Sheets to communicate and build trust with your leads. Text STOP to unsubscribe. 

Hi there {{homebuyer}}, Tammy here! Bay Area Brokerages is offering an online class on mortgages this Saturday at 3pm PST. Sign up here {{Zoom class sign-up link}}. Let me know if you have any questions! Reply with STOP to stop receiving messages. 

Brokerage Update Real Estate Text Message Scripts

Brokerages sometimes send staff and agents timely updates through SMS. Texting scripts for real estate help office teams reach everyone in the field, even when they’re on the go. Include relevant links so team members can research any supplemental information:

Hey {{agent name}}, there’s been a 5% increase in the average sale price of homes in San Leandro and the surrounding area. Check out the stats here >> {{article link}}. —Lily, Office Manager with Cali Real Estate 

Hi {{agent name}}! This is a reminder that the regulations around buyer and seller liability are changing in the new year. Review the changes and the effects of these changes here >> {{legal website link}} —By-the-Water Brokers

Success Story Real Estate Text Message Scripts

Brokerages often send agents and prospective agents success stories to encourage current agents and attract new agents to join the brokerage. Texting scripts for real estate let you get the word out even faster. Include links so agents can get the full story:

Great news! Jane Smith beat our official company record of home sales. She sold 4 houses this month alone. ⭐  Check out her story on our blog >> {{blog link}}. Reply with STOP to stop receiving messages. 

Fastest sale record set: Sam Fredericks closed on a house in an astonishing eight days. Check out the story on our blog >> {{blog link}}. Reply with STOP to stop receiving messages. 

Want to see more text message scripts for real estate agents and brokerage companies? Visit our real estate texting guide.

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