While businesses used to rely on email and phone calls for customer support, service, and marketing, they’ve begun to focus on more popular channels like text messaging and social media messaging. It makes sense, given that 66% of consumers rank messaging as their preferred channel for contacting a company.
Regardless, businesses have been reluctant to get rid of their landlines and solely use messaging systems instead. Most find that their business efforts work best when teams use phone calls and business text messaging in tandem. In fact, over 35% of customers expect to be able to contact the same customer service representative on any channel.
However, before Heymarket’s new update, businesses experienced roadblocks when trying to streamline voice and business text messaging capabilities.
Previous Challenges Of Text Enabling Numbers
Businesses that want to offer both voice and texting services have been faced with challenges. Logically, they want to keep their original phone number and add SMS capabilities. By using a single number for both calls and text, loyal customers can dial a familiar number or text it if they feel more comfortable communicating through that channel.
Existing business voice providers sometimes provide texting capabilities, but they’re often limited in business grade features, unable to offer advantages such as shared inboxes, templates, and automations. These types of features are necessary for customer service, support, and marketing teams, who are faced with the task of organizing and managing a constant flow of incoming messages from customers.
New Text Enabling Capabilities
Now, with Heymarket’s newest update, your business can use its existing business number for texting while keeping voice service intact. Landlines, toll-free numbers, and most VoIP numbers can be text enabled.
A single number for calls and texts allows your business to streamline customer communications, creating a seamless omnichannel experience for consumers. Customers can now text or call your business from the number listed on your Yelp page, Google My Business listing, Facebook Page, or website. Additionally, Heymarket’s business text messaging capabilities allow your teams to do things like quickly coordinate support questions and automate appointment reminders for a streamlined customer experience.
Providing a smooth omnichannel service may be key to your company’s success; companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, compared with 33% for companies with weak omnichannel strategies.
Text Enable Your Business Number Today
Heymarket has already text enabled phone numbers from carriers such as AT&T, Comcast, Cox, RingCentral, 8×8, and more.
The process is fully automated and only takes a few minutes of your time. To get started, go to the Administration section of Heymarket’s dashboard and click on Port Number. Throughout the entire process, your existing voice service will remain in working order so you won’t miss a single customer call.
Using your own business number with Heymarket is included during the free trial and with every subscription level. Plus, we’re always here to answer questions if you need any help.