Campaigns are one of the most effective ways to build stronger customer relationships. By sending a thoughtful series of messages over time, businesses can nurture leads, onboard new customers, and re-engage audiences in a consistent, scalable way.
Now, Heymarket’s omnichannel campaigns make it easy to engage customers via both email and SMS. That means reaching customers on the channel that resonates most depending on the timing and urgency of your message.
With all of your email and SMS features in one place, you can build your mixed campaigns without switching platforms and using the same features that already drive your text campaign success. And you can see all replies to your campaigns, whether email or SMS, in your omnichannel shared inbox. You can also build personalized drips that combine both channels in a single flow.
What’s new in Heymarket email and SMS campaigns
With the addition of email, campaigns have become even more versatile. You can design automated drip sequences on the channel that best fits your audience, manage every message from the same inbox, and track performance across both channels.
Automate campaign enrollment
Advanced automations work alongside campaigns, helping you get messages to the right recipients. With them, you can dynamically enroll customers into a campaign when they meet specific criteria, like when a custom field updates or they make a purchase.
For example, a new subscriber can automatically enter a welcome email series the moment they sign up, while an existing customer might join an upsell campaign when their renewal date approaches. If a contact books an appointment, automations can remove them from reminders instantly.
Any replies to your campaigns appear in your omnichannel shared inbox, turning automated outreach into conversations that increase satisfaction and drive conversions.
Personalize every step with templates and data
Even when you’re reaching hundreds of contacts at once, campaigns can feel personal. Templates and merge tokens pull directly from customer data, like names, appointment dates, or purchase details, so every message reads as if it was written for that contact.
Templates also save time and keep outreach consistent. For SMS, you can build reusable text templates for reminders, follow-ups, or promotions. For email templates, choose from prebuilt templates, create simple text-based messages, or design branded, visual emails with the drag-and-drop builder.
Whether you’re aiming for speed or strong branding, templates make it easy to scale tailored communication across your SMS and email campaigns.
Segment audiences for more relevant journeys
Not every audience needs the same messages. With both email and SMS contact segmentation, you can divide contacts by attributes like role, purchase history, or lifecycle stage, then enroll them in campaigns that match each group’s priorities. By targeting the right segment, your campaigns stay focused and effective.
Track performance and stay responsive
See engagement in real time across SMS and email—sends, opens, clicks, replies, and unsubscribes—so you can adjust timing or content as needed. Campaign performance reports show customer channel preferences and which types of messages thrive on each channel.
Reach more customers with omnichannel campaigns in Heymarket
With campaigns now available across both SMS and email, your team can plan multi-step journeys, automate enrollment, and track results—all from the same platform you already use to manage text conversations.
And this is just the start. With mixed campaigns on the horizon, you’ll soon be able to design even more seamless journeys that blend SMS and email steps in one flow.
Ready to launch your first campaign? Start a free trial or book a demo today.
