15 Reopening SMS Templates for Businesses Affected by COVID-19

Sign saying "Come In, We're Open" to signify reopening SMS templates

If your business was closed or partly closed by COVID-19, it feels good to hear the news that you can reopen. But now you have to let your customers know! With its 98% open rate, SMS is the most reliable and fast way to inform your customers. SMS templates will help you reach all of your opted-in SMS list members even faster.

To send a personalized mass text, you can create one SMS template (leaving room for custom fields), select a list of recipients, then press send. Your SMS platform will insert recipients’ personal information into each outgoing message. 

To help you create your reopening communication strategy, we’ve rounded up 21 SMS templates for businesses reopening in various industries. Feel free to adjust and use any of them that work well for your company. 

Reopening SMS Templates for Retail Businesses

With new safety measures in place, your brick-and-mortar is ready for shoppers! Let them know you’re open with friendly reopening messages. (And don’t forget to tell them about your new safety processes!)

Hello, {{first name}}, Gift Boutique’s capacity has increased to 50%! We’re still keeping you and your loved ones safe with strict social distancing and mandatory masks for guests and staff. Text us if you have questions about our new policies! Text STOP to unsubscribe from our SMS updates.

Hi there, {{first name}}, Green Tea Bookstore is open for business! As per New York’s new requirements, we you need to wear a mask at all times while browsing. Please let us know if you have any questions. Text STOP to stop receiving our messages. 

Hiya, {{first name}}, Hygge Tea Emporium here! ☕  As a loyalty member, you’re the first to know: we’ll be open to a limited number of shoppers in November! Head to our website to reserve your shopping time or check out our new safety policies. Text STOP to stop receiving our messages.

Reopening SMS Templates for Higher Education Organizations

Students are eager to return to campus spaces. Use messaging to ensure they know about new rules and regulations as you selectively open areas for use.

Hi {{student name}}! Great news — the second and third floors of the library are open for studying. Please maintain 6 feet of distance between students and staff, and wear your mask at all times in the building. Text STOP to stop receiving texts from State University.  

Hey there, {{student name}} — Amy from Student Activities here. The Union will now be open from 7am – midnight every day. Enjoy the space, and don’t forget to wear your mask! Text STOP to unsubscribe from our SMS list.

Hiya, {{student name}}! As cases decrease on campus, we’re opening up more spaces. You can now reserve a time slot in our computer lab, library, and Union 3rd floor. Check your email for details! Text STOP to stop receiving Liberal Art School’s texts. 

Reopening SMS Templates for Professional Services Firms

As offices begin to open, you can finally invite your clients back to selective, in-person meetings. Let customers know about your new in-person offerings (and that they can stick with Zoom if they choose) with brief, to-the-point reopening messages.

{{client name}} — as per California’s new regulation, Jones Law is allowing in-person consultations. Please schedule your consultation by texting this number or heading to our website. Text STOP to unsubscribe from our SMS list. 

Hello {{client name}}, Sam from The Accounting Firm here. With Iowa’s new regulation, you are permitted to have an in-person quarterly review. Masks are required. You can also have a Zoom review. Please text back to let me know which option you’d prefer. Text STOP to unsubscribe from our SMS list. 

Hi, {{client name}}, it’s been quite a year! L.A. Creative is pleased to announce that we’re opening our office for in-person meetings. We’re happy to chat over Zoom or the phone if you’d prefer. Just text us back to schedule our next check in! Text STOP to stop receiving messages. 

Reopening SMS Templates for Restaurants

Your restaurant has been open for take out for a while. Now you can offer what diners have been craving—outdoor (and maybe even indoor) dining. Give customers the good news in a quick, engaging text. 

Hi there {{customer name}} — need Friday night plans? Forte Italian Diner just heard that we’re allowed to open our indoor dining starting this weekend! Masks are still required when you’re not eating or drinking. Text us to reserve your indoor (or outdoor!) table. 🍷  Text STOP to unsubscribe from our SMS list. 

Hello {{customer name}} thank you so much for sticking with Organic Kitchen throughout this unprecedented time. We’ve got great news and wanted you to be the first to hear: we’re open for outdoor dining starting 11/1! Come on down to enjoy the best of what our farm has to offer. Text STOP to stop receiving texts.

Hiya {{customer name}}! Sick of takeout? Besty’s Pizza is opening for outdoor AND indoor dining this Friday! Text or call this number to make a reservation. Masks are required when you’re not eating or drinking. Text STOP to unsubscribe from our SMS list.

Reopening SMS Templates for Salons and Spas

Your clients have been desperate to get their pampering in, and now you can help them out. Let them know that they can schedule their appointments through SMS. It’ll be easier to schedule the influx of appointment requests through SMS than phone calls!

Great news, {{client name}}! Because emergency orders have lifted, Bay Area Beauty is scheduling new appointments for February. Make your appointment online or through SMS. Text STOP to unsubscribe from our SMS list.

Hi {{client name}}! The team at Sammy’s Hair and Nails hopes you’ve stayed safe for the past 6 months. We’re excited to open our doors this weekend! Text us back to make your appointment. Masks will be required. Text STOP to stop receiving our texts.  

Hello, {{client name}} — Tammy from Basilica Hair here. We’ve been permitted to reopen! Let me know if you’d like to make an appointment. All hair stations will be regularly sanitized, and everyone in the salon will wear a mask. Safety first, style after! 🌟  Text STOP to unsubscribe from our SMS list.

Reopening SMS Templates for Fitness Companies

There’s a good chance your fitness company had to close during COVID-19. Now that you’re reopening, your members will be excited to jump back into their exercise routines. Encourage them to start pumping iron safely with a reopening message that emphasizes your new protocols. 

Hello {{member name}} — great news! Granta Creek Gym is opening to members on November 15. We’ll be at 25% capacity so we can all socially distance. You’ll need to make an hour-long reservation to come in. You’ll also need to wear a face covering. Sign up for your slot on your member portal! Text STOP to stop receiving texts. 

Hi there, {{member name}}! Katherine Studio is starting (masked!) outdoor cardio classes on December 1. Sign up for our first class on our website — we guarantee you won’t be cold long! Text STOP to unsubscribe from our SMS list. 

Hiya, {{member name}}! Super Sweat Gym is opening to 25% capacity on December 15. 💪  Come prepared with a mask and some hand sanitizer! Text before you come over and we’ll let you know whether we’re close to capacity. Text STOP to unsubscribe from our SMS list.


Want to see more SMS templates for business? Check out our blog.

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